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Metro Boomin is a Grammy-nominated superproducer from St. Louis who has helped create many great hits over the years and who recently put out his sophomore album Heroes & Villains returns for a new opportunity. The producer will be a part of Budweiser’s “Six Degrees of Budweiser” commercial which will be airing during the Super Bowl. It’ll start a new focus for the brand as it strives to reach for a younger audience.

The commercial is narrated by Kevin Bacon and the concept behind the commercial is the idea that everyone can be traced by six degrees of separation. From Metro Boomin to each and every individual being connected by their determination, spirit and a six-pack of Budweiser as it is passed until one beer remains. The last beer is then offered to the viewer which states “this Bud’s for you.”

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